Sustainability isn't a choice anymore—it's a necessity for any business that wants to thrive in the future.

消费者是老板。我们必须倾听、适应并交付他们真正想要的东西。

译文：每天都要纠正自己的过错。如果哪天没有发现过失，那就会自以为是；如果每天都觉得无过错，那就会寸步难进。天下聪明俊秀的人才不少，他们之所以不去努力地培养德行，扩大事业，是因为受了得过且过的思想影响，耽误终生。

Change is inevitable; how you respond defines your success.

If you really want to succeed, then first forget about success and do what you love.

The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud. Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value. The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language. The best way to predict the future is to invent it. The most important thing in a database is the data model. If you get the data model right, everything else will follow. The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database.