It is better to be a human being dissatisfied than a pig satisfied； better to be Socrates dissatisfied than a fool satisfied.

追求真实的东西，不是追求人们想要的东西。

命名某物就是让它存在，给它一个在世界上的位置。

当你停止在框架内思考并开始构建新框架时，创新就发生了。

史记

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.