尝试
如果我们仅仅让技术停留在某些研发部门，那么我们在技术上的所有投入都会变得毫无意义，但我们不会这么做。我们将技术应用到我们所有的团队、流程、决策，以及每项业务创新，它深深地渗透到我们所做的每件事中。
2011：贝索斯致股东信《自助平台，开启创新》
2013年：贝索斯致股东信《下放决策权以促进创新》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
I was working at a financial firm in New York City with a bunch of very smart people， and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park， listened carefully to me， and finally said， "That sounds like a really good idea， but it would be an even better idea for someone who didn't already have a good job." That logic made some sense to me， and he convinced me to think about it for 48 hours before making a final decision. Seen in that light， it really was a difficult choice， but ultimately， I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration， I took the less safe path to follow my passion， and I'm proud of that choice.
If you never want to be criticized， for goodness' sake don't do anything new.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.