知道
The essence of creativity is figuring out how to use what you already know in order to go beyond what you already think.
The general population doesn't know what's happening, and it doesn't even know that it doesn't know.
The meaning of "knowing" has shifted from being able to remember and repeat information to being able to find and use it.
The more you know, the more you can know.
The greatest human quest is to know what one must do in order to become a human being.
It is the client who knows what hurts, what directions to go, what problems are crucial, what experiences have been deeply buried.