想要
When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear.
Life does not ask what we want. It presents us with options.
People who decry the fact that businesses are in business "just to make money" seldom understand the implications of what they are saying. You make money by doing what other people want, not what you want.
The art of diplomacy is to understand desires of others and to find a way, where they think they get what they want.
We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.