选择
I believe that every single event in life happens in an opportunity to choose love over fear.
As you become more clear about who you really are, you'll be better able to decide what is best for you - the first time around.
杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访
杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访
1998年:贝索斯致股东信《保持对客户的恐惧》
2001:贝索斯致股东信《我们始终坚持现金流为王》
2002年:贝索斯致股东信《同时提供领先世界的用户体验,和价格最低的产品》
2003年:贝索斯致股东信《寄希望于通过为客户提供最大的价值,从而创造更长远的利润》
I will hazard a prediction. When you are 80 years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. Build yourself a great story.
Will you be clever at the expense of others, or will you be kind?
When it's tough, will you give up, or will you be relentless?
Will you choose a life of ease, or a life of service and adventure?