A company can outperform rivals only if it can establish a difference that it can preserve.

You want to be extra rigorous about making the best possible thing you can.

释义：跟交情浅的朋友说过多的隐私的事情，是愚蠢的。提醒人们在与人交往时，要根据实际情况和关系的深浅，采取适当的态度和行动。

"In the end, we are all just fragments of the stories we tell ourselves and others."