"La realidad puede ser mucho más aterradora que cualquier ficción de horror."

A brand is defined by the customer's experience, not by the company's marketing.

"We need to be insatiable in our desire to learn from the outside and bring that learning into Microsoft."

Don't let them see you bleed.

The only thing we have to fear is fear itself.

The only thing that’s keeping you from getting what you want is the story you keep telling yourself.