超越顾客的期望。如果你这样做，他们会一次又一次地回来。给他们想要的——再多一点。

你太慷慨了，不会玩弄我。如果你的感情还和去年四月一样，请立即告诉我。我的感情和愿望没有改变，但你的一句话就会让我永远沉默。

The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.

世界上有一条唯一的路，除你之外无人能走。它通往何方？不要问，走便是了。