透明度建立信任。消费者有权知道他们的海鲜来自哪里以及是如何生产的。

Problem-solving often requires restructuring one's mental representation of the situation.

心理学必须避免一切形式的心灵主义。

It's probably as unlikely that you would nowadays become as rich and famous as Bill Gates, as it was unlikely in the17th century that you would accede to the ranks of the French aristocracy. But the point is, it doesn't feel that way. It's made to feel, by magazines and other media outlets, that if you've got energy, a few bright ideas about technology, a garage -- you, too, could start a major thing.