如果你没有偶尔失败，说明你还没有足够地突破界限。

We are not in the coffee business serving people, we are in the people business serving coffee.

交易者最大的敌人是希望。

"Memory is a strange thing. It doesn’t work like I thought it did. We don’t remember, we rewrite memory much as history is rewritten. To remember is to remake, to reimagine."

最好的品牌不只是销售产品，它们销售情感和体验。

If we take care of the ocean, the ocean will take care of us.

烘焙的创新来自于尊重传统，同时勇于尝试。