Sustainability isn't just a trend—it's a necessity for the survival of our planet.

'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.

A company's true value is measured by its impact on people and the planet, not just profits.

建筑师必须是尺度的大师。