All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter into another.

1997年：贝索斯致股东信《吸引符合你价值观的股东》

仁者爱人，义者遵循道理

"It is easier to imagine the end of the world than the end of capitalism."

简单不是缺乏复杂，而是对复杂的解决。