陈述是传达信息的手段，承诺是作出承诺的手段。
Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.
What you do is infinitely more important than how you do it.
En el teatro, como en la vida, cada personaje debe llevar su propia luz y su propia sombra.