可追溯性不仅仅是问责制，更是讲述每次捕捞背后的故事。

"Life, he realize, was much like a song. In the beginning there is mystery, in the end there is confirmation, but it's in the middle where all the emotion resides to make the whole thing worthwhile."

世界是黑暗的，而光弥足珍贵。

成功不在于成为最好的人，而在于激发他人的最佳表现。

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

History does not repeat itself, but it recurs in different forms.