The greatest rewards come from working on something that nobody has a name for. If you possibly can， work where there are no words for what you do.

Our experience tends to confirm a long-held notion that being prepared, on a few occasions in a lifetime, to act promptly in scale, in doing some simple and logical thing, will often dramatically improve the financial results of that lifetime.

出自北齐·颜之推《颜氏家训·勉学》。积累财富千万，也胜不过多读些书有用。古代有“书中自有黄金屋，书中自有颜如玉”的说法，读好书就能财源滚滚、美女满室。这句话意在强调读书以立世的重要意义。

Quality is our lifeline and we must never compromise.

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》