The key to Nudge is to make the right choice the easy choice.
推动的关键在于让正确的选择变得容易。
It is absurd to divide people into good and bad. People are either charming or tedious.
读书人要为子孙营造福祉而不是祈求福祉。严谨家规,崇尚俭朴,教导耕田读书,累积陰德,这就是营造福祉。广积土地房屋,拉拢关系争取利益,买卖功名,这就是求福祉。营造福祉的,平淡而长久;祈求福祉的,浓郁却短暂。
追求知识是一段没有终点的旅程。
The theory of probabilities is at bottom nothing but common sense reduced to calculus.
Policy alone won’t save our forests—it takes action from individuals, businesses, and governments.
真正的可持续性意味着满足当今需求而不损害未来的可能性。
The reason they call it an American Dream is because you have to be asleep to believe it.
在商业中,如果你不前进,就是在落后。
"The past is a foreign country; they do things differently there."