It is absurd to say that we have a duty to be benefited.

In a way, I've got some bad news, particularly to anybody who's come to Oxford from abroad. There's a real problem with snobbery, because sometimes people from outside the U.K. imagine that snobbery is a distinctively U.K. phenomenon, fixated on country houses and titles. The bad news is that's not true. Snobbery is a global phenomenon; we area global organization, this is a global phenomenon. What is a snob? A snob is anybody who takes a small part of you, and uses that to come to a complete vision of who you are. That is snobbery.

Every crisis is an opportunity for the industry to reshuffle.

In business, you have to be willing to take risks, but they must be calculated risks.