I want the reader to feel something is astonishing. Not the 'what happens,' but the way everything happens. These long short story fictions do this best, for me.
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.