A strong brand is built on trust, and trust is earned through transparency and reliability.
强大的品牌建立在信任之上，而信任是通过透明和可靠赢得的。
Tell the cook of this restaurant with my compliments that these are the very worst sandwiches in the whole world, and that when I ask for a watercress sandwich I do not mean a loaf with a field in the middle of it.
The role of the leader is to create an environment where everyone can contribute their best.
最有力的故事是那些揭示人类状况脆弱性的故事。