最伟大的发明是那些最直接满足人类需求的发明。
The greatest inventions are those which most directly meet the wants of mankind.
Joy is the emotion which accompanies the fulfillment of our natures when we have lived up to our potential.
Certification schemes are the grammar of responsible forestry—they give structure to our good intentions.
The best stories are those that leave room for the audience to complete them.
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
可能是公鸡在啼叫，但下蛋的是母鸡。
"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'"
The materials we use should tell a story - the story of where they come from and the people who work with them.
