2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》

The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud. Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value. The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language. The best way to predict the future is to invent it. The most important thing in a database is the data model. If you get the data model right, everything else will follow. The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud.

I told you all I was going to be No. 1, and I did just that.

天才们是流星，燃烧以照亮所在的世纪。

我不喜欢被束缚，我喜欢自由。

你不应该认为对你来说难以掌握的东西是不可能的，如果是人类可以实现的，就应该认为它是可以实现的。

I'll make love to you like you want me to

The only thing that’s keeping me alive is the music.

Life is 10% what happens to you and 90% how you react to it.