2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

The nightmare thought is that frightening people is the best way to get work out of them, and that somehow the crueler the environment, the more people will rise to the challenge. You want to think, who would you like as your ideal dad? And your ideal dad is somebody who is tough but gentle. And it's a very hard line to make. We need fathers, as it were, the exemplary father figures in society, avoiding the two extremes, which is the authoritarian disciplinarian on the one hand, and on the other, the lax, no-rules option.

风险管理不是消除风险，而是在可接受的范围内理解和控制风险。

故事的力量在于它能够将我们带到另一个地方和时间。

La literatura es siempre una expedición a la verdad.

如果你出生贫穷，那不是你的错。但如果你死时仍然贫穷，那就是你的错。

艺术是一种理解世界的方式。

The future of our industry depends on balancing economic growth with environmental responsibility.