创新不仅仅是创造新产品；它关乎重新构想整个客户体验。

So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me.

老兵不死，只是凋零。

从做必要的事情开始；然后做可能的事情；突然间你就在做不可能的事情了。

成功不在于成为最好的，而在于始终如一地为客户提供质量和价值。