Fear is just excitement in need of an attitude adjustment.

安全不是产品，而是一种能力。

最大的风险就是不冒任何风险。

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

To talk about painting is not only difficult but perhaps pointless too.

Survival is not about being fearless. It's about making a decision, getting on and doing it, because you have to.

创新不仅仅是创造新事物，而是要对人们的生活产生影响。

Change is hardest in the beginning, messiest in the middle, and best at the end.

一本好小说告诉我们关于其主人公的真相，而一本坏小说告诉我们关于其作者的真相。