If you're not listening to your customers, you're already falling behind.

We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

真相很少是纯粹的，也从不简单。

Everyone you meet is fighting a battle you know nothing about. Be kind. Always.

在这个行业里，你必须脸皮厚。

Always listen to experts. They’ll tell you what can’t be done and why. Then do it.