Traceability isn't just for consumers—it's our moral obligation.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Quality is remembered long after price is forgotten.

Challenges are what make us grow; embrace them.

The customer’s trust is the most valuable ingredient in any recipe.

"The act of writing is an act of courage, a confrontation with the self and the world."