取得成功的秘诀是开始。
The secret of getting ahead is getting started.
2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》
或许谁都还会有这些弱点，否则可真糟了，绝顶的聪慧也要招人嘲笑了。我一生都在研究该怎么样避免这些弱点。例如虚荣和傲慢就是属于这一类弱点。
揣摩自己的身心，于百年后，将被后人安放在什么位置上？省察自己的面目，在历史上，和哪一位古代人物相似？
The only reason for time is so that everything doesn't happen at once.
The most powerful weapon on earth is the human soul on fire.
We're all going to die, all of us, what a circus! That alone should make us love each other but it doesn't. We are terrorized and flattened by trivialities, we are eaten up by nothing.
I'm a woman who wants to be treated like a queen but can handle things like a king.
我不会让世界定义我的美。
「人生就只活这么一次。」「错，我们一生只死一次，剩余的每天都在生活。」