我们靠赚钱生存。我们靠给予生活。

Challenges are opportunities in disguise; embrace them with courage.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.