我们必须为人类体验而设计，而不仅仅是为了效率。
We must design for the human experience, not just for efficiency.
"The moment of birth is when we have the most to lose."
The scariest monsters are the ones that lurk within our souls.
音乐是会思考的声音。
证明的目的是理解，而不仅仅是验证。
2011：贝索斯致股东信《自助平台，开启创新》
The concept of justice is not a legal concept, but a moral one.
"The greatest journeys are those that lead us back to our own humanity."