书是一面镜子：如果一只猿猴往里看，使徒不太可能往外看。
A book is a mirror: if an ape looks into it, an apostle is unlikely to look out.
质量是我们产品的灵魂，诚信是我们事业的根基。
The most profound discoveries in mathematics often come from questioning the most basic assumptions.
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
The greatest happiness is to despise what deserves to be despised.
我们要做全球新能源汽车的领导者。
We are all obsessed with the idea of the frontier, but it's a frontier that keeps receding.
