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We change our behavior when the pain of staying the same becomes greater than the pain of changing. Consequences give us the pain that motivates us to change.
当我们发现保持不变比改变更痛苦时,我们就会改变自己的行为。后果给我们带来痛苦,激励我们去改变。
The beauty of cinema is that it’s a collaborative art form.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.