The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
The artist must be a child of the void.
我不遵守规则，我制定规则。
Real friends are hard to find.
For the past 33 years， I have looked in the mirror every morning and asked myself: 'If today were the last day of my life， would I want to do what I am about to do today？' And whenever the answer has been 'No' for too many days in a row， I know I need to change something.
不要一直重复犯错；试着去犯新的错。
"We are all the sum of our contradictions - that's what makes biography so fascinating."
