商业中最强大的工具不是金钱或技术，而是信任。

The secret to outstanding achievement is not talent but a special blend of passion and persistence called grit.

The mind is nature's instrument for dealing with reality.

Drawing is honesty. There is no possibility of cheating. It is either good or bad.

说出真相的唯一方式是以权威的口吻说话，而以权威的口吻说话的唯一方式是声称自己有权利说出真相。

I would like to make it clear, in parenthesis, that I do not blame my parents for their point of view. There is an expiry date on blaming your parents for steering you in the wrong direction; the moment you are old enough to take the wheel, responsibility lies with you.

The database is the heart of the application, and the application is the heart of the business.

Government, even in its best state, is but a necessary evil; in its worst state, an intolerable one.

1998年：贝索斯致股东信《保持对客户的恐惧》