The culture industry not so much adapts to the reactions of its customers as it adjusts them.
The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks.
The more you give, the more you get.
The real tragedy of the poor is that they can do nothing but wait for the rich to give them something.
我们对壮观不感兴趣。我们对具体感兴趣。