做伟大工作的唯一方法是热爱你所做的事。如果你还没有找到，继续寻找。不要安于现状。
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
在观察的领域里，机遇只偏爱那种有准备的头脑。
The world is so unpredictable. Things happen suddenly, unexpectedly. We want to feel we are in control of our own existence. In some ways we are, in some ways we're not. We are ruled by the forces of chance and coincidence.
The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.
广告是这种文化的生命——因为没有广告资本主义就无法生存——同时广告也是它的梦想。
死者总是与我们同在，我们也总是与他们同在。
写作是将自己的一部分留在纸上，让别人能够找到它。
要发出紧急信号，使用“重要的事情说三遍”的“三”法则；三次呼喊、三声喇叭或三声哨声。