The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. The best ideas come from the floor.
We are lonesome animals. We spend all our life trying to be less lonesome. One of our ancient methods is to tell a story begging the listener to say — and to feel — 'Yes, that's the way it is, or at least that's the way I feel it.'
