故事的真谛不在于它的情节，而在于它唤起的情感和揭示的真相。

Where reality (existence) is reasonable， all reasonable (presence) is realistic.

Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste. It’s something that truly exists in all of us.

The only way to succeed is to have a product that is really, really good.

沟通中最重要的是听到那些没有说出来的话。

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

【大意】把猿猴关在笼子里，它就会像猪一样，并不是它没有灵巧攀登、轻捷跳跃的本领，而是没有它发挥本领的机会。