对认可的渴望，灵魂中的激情部分，是人格中最基本的人性部分。
The desire for recognition, the thymotic part of the soul, is the most fundamentally human part of the human personality.
"There are better starters than me but I'm a strong finisher."
我们必须从灵魂中根除对未来所带来的一切恐惧和恐怖。
The culture industry not so much adapts to the reactions of its customers as it adjusts them to itself.
Every ton of aggregate we produce carries the weight of responsibility—to our customers and our communities.
"Success is not final, failure is not fatal: It is the courage to continue that counts."
在一个变化非常快的世界里，唯一保证失败的策略就是不冒险。