写一本书就像去一个未知的国度旅行。

The question you should be asking isn't, "What do I want?" or "What are my goals?" but "What would excite me?"

"We need to think differently about how we approach cancer treatment."

让它简单。让它难忘。让它吸引人。让它读起来有趣。

It's not the customer's job to know what they want.

When a thing is funny, search it for a hidden truth.

I have come to believe that a great teacher is a great artist and that there are as few as there are any other great artists. Teaching might even be the greatest of the arts since the medium is the human mind and spirit.