We must listen to our consumers, but also educate them about the realities of dairy production.
The act of writing is an act of optimism. You would not take the trouble to do it if you felt it didn't matter.
"We are all in the gutter, but some of us are looking at the stars."
The best stories are the ones that feel inevitable, even if they surprise you.
The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.