The role of a newspaper is to comfort the afflicted and afflict the comfortable.
"I don't want to be a product of my environment. I want my environment to be a product of me."
The most important thing in a database is the schema.
You have to be true to yourself. Strong enough to be true to yourself. Brave enough to be strong enough to be true to yourself. Healthy enough to be brave enough to be strong enough to shape yourself from what you actually are.
Transparency builds trust, and trust builds brands.