如果它能够用某种方式让人自我感觉特殊和重要，可以说没有任何想法会显得荒唐而不可接受，甚至是对智力超凡和教育程度超强的人而言亦是如此。有些人将这种感觉与理想主义混为一谈。
Virtually no idea is too ridiculous to be accepted, even by very intelligent and highly educated people, if it provides a way for them to feel special and important. Some confuse that feeling with idealism.
The choices we make each day—what we buy, what we eat, how we live—all have an impact.
"I like looking nice, but I always put comfort over fashion. I don’t find thin girls attractive; be happy and healthy. I’ve never had a problem with the way I look. I’d rather have lunch with my friends than go to a gym."
光勤劳是不够的，蚂蚁也是勤劳的。要看你为什么而勤劳。
竞争战略就是要做到与众不同。要学会有意识地选择一系列不同的行动以创造独特的价值组合。
The most successful brands are those that stand for something bigger than themselves.