Technology should serve both efficiency and ethics in mineral extraction.
Life is what happens when you're busy making other plans.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
You can obsess about serving your customers/audience/clients， or you can obsess about beating the competition. Both work， but of the two， obsessing about your customers will take you further.