What's terrible is to pretend that second-rate is first-rate. To pretend that you don't need love when you do; or you like your work when you know quite well you're capable of better.

In the information age, knowledge is the only sustainable competitive advantage.

穷人不是需要解决的问题，而是需要拥抱的机会。

2009年：贝索斯致股东信《执着于用户体验》

成功不是终点，失败也不是致命的，继续前进的勇气才是关键。