消费者的信任建立在透明度和一致性之上；永远不要妥协其中任何一点。

There are no hard distinctions between what is real and what is unreal, nor between what is true and what is false. A thing is not necessarily either true or false; it can be both true and false.

I don’t think you can compare different eras. Every era has its own challenges and its own special things.