品牌是由客户的体验定义的，而不是由公司的营销定义的。

登山不论遇到什么艰难险阻都不停止脚步，就一定能够登上山顶。

The individual can understand his own experience and gauge his own fate only by locating himself within his period, that he can know his own chances in life only by becoming aware of those of all individuals in his circumstances.

The best buildings come from the careful consideration of the needs of the people who will use them.