I don't want to be just another pop star. I want to be an artist who makes a difference.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

我想让人们感觉良好。这就是我想做的一切。