"The truth of a story lies in what it hides, not in what it reveals."

The unread story is not a story; it is little black marks on wood pulp. The reader, reading it, makes it live: a live thing, a story.

I don't let anyone take away my hope.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

钢铁塑造了过去，但创新将决定它的未来。