烟草行业必须进化，不仅仅是为了合规，更是为了长期的存续。

Innovation is the key to staying relevant in a competitive market. We must constantly evolve to meet consumer demands.

The psychologist must describe, not explain.

The unsaid things are often the most important.

We are all susceptible to biases, even when we think we're being perfectly rational.

我们首先是为人类体验而设计。